Our services are entirely bespoke to client requirements, whether it's a new hotel requiring a launch to market or an established property wanting increased market penetration, our marketing plans are tailored to individual needs.
We specialise in the following activities:
Trade Marketing
- Contracting hotel properties with leading tour operators and managing an ongoing lucrative relationship with key partners
- Driving sales through effective pricing and rate positioning
- Attending UK/European trade shows such as WTM and ITB
- Conduct product training sessions and sales incentives with call centres, reservation teams and travel agencies
- Competitive and Benchmarking analysis
Consumer Marketing
- Attending consumer travel and niche shows and exhibitions such as Destinations, Dive and Bridal Shows
- Managing consumer advertising budgets
- Compiling and distribution of Press Releases
- Maintaining a close partnership with public sector Tourist Boards and involvement in their marketing initiatives
- Assistance with marketing literature production including product fact sheets, powerpoint presentations and brochure production
- Consumer research
Online Marketing
- Web based marketing via online distributors and travel websites
- Extranet Management
- Monitoring social networking travel sites for general property feedback
Other
- Product Launch planning and execution
- Familiarisation trips to resort/destination
- Industry intelligence, trend analysis and monitoring of economic environment